MoJo gives away aluminum bottles to combat Fiji Water

Despite an intensely green image, Fiji water is among the least environmentally and socially conscious waters on the planet. All bottled water is bad, especially in areas like the U.S. that have potable and frequently tested tap water. Note that water brands that are actually pure spring water are not required to test their quality at all, though most do at far lower frequencies than public tap water is tested.

Still, Fiji water has remained immune to the outpouring (so to speak) of attention that at least the environmentalists are giving to the issue of bottled water with all of its plastic waste and CO2 emissions from trucking it around the country (or worse, shipping it halfway around the world).

Check out this great Mother Jones cover that really gets the point across.

Here’s an excellent article on the problems of Fiji water.

Fiji Water: Spin the Bottle

And here is the info on the MoJo aluminum bottle giveaway.

Kicking the Fiji Habit? MoJo Bottle Giveaway

Yes, I know there are areas of the world (the developing world) where the tap water is genuinely not potable. In such areas, of course, one must drink bottled water for one’s health. If you travel to such an area and have a rental car or other way to get around on your own or will be in one place for a long enough time, consider buying a 5 gallon water cooler bottle to save on all of those little plastic bottles. I generally do this whenever possible and fill smaller reusable hiking bottles from the large jug. Gallon bottles are also often available when water cooler sized bottles are too much.

For those of us in the developed world, drinking bottled water is silly in the extreme and highly environmentally unconscious, not to mention, often a higher risk to one’s health due to the lower testing.

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4 Responses to MoJo gives away aluminum bottles to combat Fiji Water

  1. Mr. Fusion says:

    Awww, c’mon. It has a really pretty label. That should make it OK.

  2. Mr. Fusion,

    Unfortunately, it seems that for many people, that does indeed make it OK. For the biosphere, however ….

  3. fiji-water says:

    As President of FIJI Water, I encourage readers to read our response to the article, which we have posted on our blog: http://blog.fijigreen.com/2009/08/fiji-water-responds-to-mother-jones-article/ I also encourage readers to post any questions they might have on our blog, where all reasonable queries will be responded to by employee representatives.

    We strongly disagree with the author’s premise that because we are in business in Fiji that somehow legitimizes a military dictatorship. We bought FIJI Water in November 2004, when Fiji was governed by a democratically elected government. FIJI Water does not nor will ever actively support the government of the day. The government does not speak for us and we cannot and will not speak for the government. What we can do is try to help the socio-economic development of Fiji as much as we can by running a world-class company that provides much-needed jobs, health care, education, and clean drinking water to the people who live in the villages surrounding our company and the greater community of Fiji.

    John Cochran
    President, FIJI Water

    • Certainly I too would encourage readers to go to the blog post by the president of the company. Please also note the first reply to said post by the author of the MoJo article. See which response convinces you.

      Given the horrific environmental waste of bottled water, I’d still reject the product on that ground alone. I’d also point out that Clara Jeffrey’s point about not buying either Libya or Burma water is really quite valid and cannot easily be countered.

      Nor would I reject her point that Fiji Water did indeed counter the government in fighting against a so-called draconian tax but failing to counter the government’s human rights abuses.

      In short, I’d still say that we should boycott bottled water in general and Fiji Water in particular at every opportunity. When stuck purchasing bottled water, as will likely happen every so often, please pick the most local brand possible. And, save the bottle for later reuse to avoid further purchases.

      I’m still re-re-re-re-reusing my excellent and way too heavy bottles that I purchased in Belize and carted home (empty of course) for exactly this purpose.

      Thank you for visiting my blog Mr Cochran.

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