Despite an intensely green image, Fiji water is among the least environmentally and socially conscious waters on the planet. All bottled water is bad, especially in areas like the U.S. that have potable and frequently tested tap water. Note that water brands that are actually pure spring water are not required to test their quality at all, though most do at far lower frequencies than public tap water is tested.
Still, Fiji water has remained immune to the outpouring (so to speak) of attention that at least the environmentalists are giving to the issue of bottled water with all of its plastic waste and CO2 emissions from trucking it around the country (or worse, shipping it halfway around the world).
Check out this great Mother Jones cover that really gets the point across.
Here’s an excellent article on the problems of Fiji water.
And here is the info on the MoJo aluminum bottle giveaway.
Yes, I know there are areas of the world (the developing world) where the tap water is genuinely not potable. In such areas, of course, one must drink bottled water for one’s health. If you travel to such an area and have a rental car or other way to get around on your own or will be in one place for a long enough time, consider buying a 5 gallon water cooler bottle to save on all of those little plastic bottles. I generally do this whenever possible and fill smaller reusable hiking bottles from the large jug. Gallon bottles are also often available when water cooler sized bottles are too much.
For those of us in the developed world, drinking bottled water is silly in the extreme and highly environmentally unconscious, not to mention, often a higher risk to one’s health due to the lower testing.