That was a statement that had already been made for years. Then, EDS did this old stupor bowl commercial. They did a really excellent job on the cat herding theme. Watch for the little details in it. It’s a classic. If you haven’t seen this before, just trust one of the cats that we really do behave this way. Although, EDS did it about various technologies rather than about developers, it still works.
It’s sort of odd to admit it given my anti-corporate bias. But, I do love good advertising … almost as much as I hate bad advertising.